I sat down with my friend Theressa from HotMamaFit for NE Calgary Marlborough and we went over some of her social media accounts and what she could do to generate traffic and engagement. We talked about the new Facebook algorithm, some Twitter tips and best practices for Instagram.
My thoughts on Xennials. Born between 1977 – 1983. I was fine with being Generation X.
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After last month’s SMBYYC (#SMByyc93) where Shaun Crawford (MammothVR) talked about VR and AR and where’s it going, my head started spinning about how it can be used to tell stories. A point was raised that traditional filmmakers are hesitant to embrace it because they like to direct the attention of the viewer and there’s too much freedom in the 360 world. It made me think of this: Picture that scene in Children of Men, where Clive Owen makes his way through a battlefield but in complete immersive 360 VR.
The viewer’s POV is directed via the sounds that surround him, the bullets whizzing by, the explosions and cries in the distance. It would be amazing.
And of course, someone did it already. The New York Times did an 11min long doc film with an embedded journalist following iraqi troops in Fallujah, the best way to view this, is to either use Cardboard or a VR headset.
After the SMBYYC, I had a chance to check out MediaLabYYC’s facilities at the Bridge in downtown Calgary. MediaLab is an all purpose multimedia studio, inspired by Youtube Space LA (Toronto, NY, etc). You can go there and record podcasts, and daily Youtube shows, they have lighting, cameras, a green screen and a series of editing computers, plus a booth to do clean sound. I got to Meet Kyle Marshall (MediaLabYYC President) who gave me a brief tour.