{"id":185,"date":"2017-10-06T12:16:08","date_gmt":"2017-10-06T18:16:08","guid":{"rendered":"http:\/\/hangarcatmedia.com\/?p=185"},"modified":"2024-10-17T15:06:47","modified_gmt":"2024-10-17T21:06:47","slug":"what-is-video-centric-multi-platform-custom-content","status":"publish","type":"post","link":"https:\/\/hangarcatmedia.com\/index.php\/2017\/10\/06\/what-is-video-centric-multi-platform-custom-content\/","title":{"rendered":"What is\u00a0Video-centric multi platform custom content?"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"601\" data-permalink=\"https:\/\/hangarcatmedia.com\/index.php\/main\/title-graphic-768x279-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/hangarcatmedia.com\/wp-content\/uploads\/2024\/10\/title-graphic-768x279-1.webp?fit=768%2C279&amp;ssl=1\" data-orig-size=\"768,279\" data-comments-opened=\"0\" data-image-title=\"title-graphic-768&amp;#215;279\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hangarcatmedia.com\/wp-content\/uploads\/2024\/10\/title-graphic-768x279-1.webp?fit=525%2C191&amp;ssl=1\" class=\"alignnone size-full wp-image-601\" src=\"https:\/\/i0.wp.com\/hangarcatmedia.com\/wp-content\/uploads\/2024\/10\/title-graphic-768x279-1.webp?resize=525%2C191\" alt=\"\" width=\"525\" height=\"191\" srcset=\"https:\/\/i0.wp.com\/hangarcatmedia.com\/wp-content\/uploads\/2024\/10\/title-graphic-768x279-1.webp?w=768&amp;ssl=1 768w, https:\/\/i0.wp.com\/hangarcatmedia.com\/wp-content\/uploads\/2024\/10\/title-graphic-768x279-1.webp?resize=300%2C109&amp;ssl=1 300w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<div><span style=\"color: #171717; font-family: 'Open Sans', Helvetica, Arial, sans-serif;\">A video first approach to social media. Using video as the centerpiece\u00a0of your social media content, you can spin it out into various media types providing\u00a0you with original, easily shareable customized social media content. Less reblogging, less resharing, less retweeting other people&#8217;s content. Produce content that stands out in your feed because it&#8217;s in your own voice, original, organic, genuine. Become an authority in your area of expertise by leading with the knowledge and information you know. Share it, see the reach, develop your audience and watch it grow.<\/span><\/div>\n<div><\/div>\n<div>\n<p><big><strong>Some Stats about Video for Web.<\/strong><\/big><\/p>\n<p>&#8211; 87% of online marketers use video content.<\/p>\n<p>&#8211; Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.<\/p>\n<p>&#8211; The average user spends 88% more time on a website with video.<\/p>\n<p>&#8211; One-third of online activity is spent watching video.<\/p>\n<p>&#8211; Marketers who use video grow revenue 49% faster than non-video users.<\/p>\n<p>&#8211; 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.<\/p>\n<p>&#8211; Social video generates 1200% more shares than text and images combined.<\/p>\n<p>&#8211; Video drives a 157% increase in organic traffic from SERPs.<\/p>\n<p>&#8211; Videos up to 2 minutes long get the most engagement.<\/p>\n<p>&#8211; 85% of Facebook videos are watched without sound.<\/p>\n<p>&#8211; Video on a landing page can increase conversions by 80% or more.<\/p>\n<p>&#8211; Native videos on Facebook have 10 times higher reach compared to YouTube links.<\/p>\n<p>&#8211; An initial email with a video receives an increase click-through rate by 96%.<\/p>\n<p>&#8211; 14% of marketers used live videos in their social media marketing in 2016.<\/p>\n<p>&#8211; 44% of SMB owners and marketers plan to put money behind video content on Facebook in 2017.<\/p>\n<p>&#8211; Video attracts two to three times as many monthly visitors.<\/p>\n<p>&#8211; Blog posts incorporating video attract 3x as many inbound links as blog posts without video.<\/p>\n<p>&#8211; Combining video with full-page ads boosts engagement by 22 percent.<\/p>\n<p><a href=\"http:\/\/hangarcatmedia.com\/index.php\/contact\/\">Contact<\/a> Hangarcatmedia to add video to your strategy today.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A video first approach to social media. Using video as the centerpiece\u00a0of your social media content, you can spin it out into various media types providing\u00a0you with original, easily shareable customized social media content. Less reblogging, less resharing, less retweeting other people&#8217;s content. Produce content that stands out in your feed because it&#8217;s in your &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/hangarcatmedia.com\/index.php\/2017\/10\/06\/what-is-video-centric-multi-platform-custom-content\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What is\u00a0Video-centric multi platform custom content?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8,7],"tags":[10,12,11,9],"class_list":["post-185","post","type-post","status-publish","format-standard","hentry","category-social-media","category-video","tag-social-media","tag-statistics","tag-stats","tag-video"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9dYqm-2Z","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":229,"url":"https:\/\/hangarcatmedia.com\/index.php\/2017\/10\/06\/229\/","url_meta":{"origin":185,"position":0},"title":"Put Video on your Website","author":"Hangarcat","date":"10.06.2017","format":false,"excerpt":"Before reading any text, 60% of site visitors will watch a video if available. video is shared 1200% more times than links and text combined. Video helps to you tell your story better than pictures or print. Web Videos are easily shareable, compact and to the point. 80% of viewers\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/hangarcatmedia.com\/index.php\/category\/social-media\/"},"img":{"alt_text":"hangarcatmedia Audio, Video, Social Media, Design in Calgary AB Canada","src":"https:\/\/i0.wp.com\/hangarcatmedia.com\/wp-content\/uploads\/2017\/10\/Video-Promotion-1-1024x542.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hangarcatmedia.com\/wp-content\/uploads\/2017\/10\/Video-Promotion-1-1024x542.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/hangarcatmedia.com\/wp-content\/uploads\/2017\/10\/Video-Promotion-1-1024x542.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/hangarcatmedia.com\/wp-content\/uploads\/2017\/10\/Video-Promotion-1-1024x542.jpg?resize=700%2C400 2x"},"classes":[]},{"id":328,"url":"https:\/\/hangarcatmedia.com\/index.php\/2018\/01\/30\/social-media-for-small-business-with-theressa-from-hotmamafit\/","url_meta":{"origin":185,"position":1},"title":"Social Media for Small Business with Theressa from HotMamaFit","author":"Hangarcat","date":"01.30.2018","format":false,"excerpt":"https:\/\/youtu.be\/Yq6szq210XY I sat down with my friend Theressa from HotMamaFit for NE Calgary Marlborough and we went over some of her social media accounts and what she could do to generate traffic and engagement. 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How\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/hangarcatmedia.com\/index.php\/category\/social-media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/Yq6szq210XY\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":146,"url":"https:\/\/hangarcatmedia.com\/index.php\/2017\/10\/04\/what-video-does-within-2-days\/","url_meta":{"origin":185,"position":2},"title":"What Video does within 2 days","author":"Hangarcat","date":"10.04.2017","format":false,"excerpt":"[et_pb_section transparent_background=\"off\" allow_player_pause=\"off\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"on\" padding_mobile=\"off\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"off\" custom_width_px=\"1080px\" custom_width_percent=\"80%\" make_equal=\"off\" use_custom_gutter=\"off\" fullwidth=\"off\" specialty=\"off\" admin_label=\"section\" disabled=\"off\"][et_pb_row make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"off\" custom_width_px=\"1080px\" custom_width_percent=\"80%\" use_custom_gutter=\"off\" gutter_width=\"3\" padding_mobile=\"off\" allow_player_pause=\"off\" parallax=\"off\" parallax_method=\"on\" make_equal=\"off\" column_padding_mobile=\"on\" parallax_1=\"off\" parallax_method_1=\"on\" parallax_2=\"off\" parallax_method_2=\"on\" parallax_3=\"off\" parallax_method_3=\"on\" parallax_4=\"off\" parallax_method_4=\"on\" admin_label=\"row\" disabled=\"off\"][et_pb_column type=\"4_4\" disabled=\"off\" parallax=\"off\" parallax_method=\"on\" column_padding_mobile=\"on\"][et_pb_image src=\"http:\/\/hangarcatmedia.com\/wp-content\/uploads\/2017\/10\/7.jpg\" alt=\"hangarcatmedia Audio, Video,\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/hangarcatmedia.com\/index.php\/category\/social-media\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":233,"url":"https:\/\/hangarcatmedia.com\/index.php\/2017\/10\/06\/hangarcatfilms-is-now-hangarcatmedia\/","url_meta":{"origin":185,"position":3},"title":"Hangarcatfilms is now Hangarcatmedia","author":"Hangarcat","date":"10.06.2017","format":false,"excerpt":"https:\/\/youtu.be\/IgAgbscBXH4 hangarcatfilms is now hangarcatmedia, We do audio, video, social media and design. We've actually been doing it for years now. Podcasts, audio production for the web, film television, live streaming, web video, graphic design, photography, social media content production and community managing. we do it all. Check out hangarcatmedia.com\u2026","rel":"","context":"In &quot;Podcast&quot;","block_context":{"text":"Podcast","link":"https:\/\/hangarcatmedia.com\/index.php\/category\/podcast\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/IgAgbscBXH4\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":362,"url":"https:\/\/hangarcatmedia.com\/index.php\/2018\/10\/03\/film-and-social-media-chat-with-the-alberta-filmmakers-podcast\/","url_meta":{"origin":185,"position":4},"title":"Film and Social Media Chat with the Alberta Filmmakers Podcast","author":"Hangarcat","date":"10.03.2018","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=VNJ5W6mKysw I want to thank the fine folks at The Alberta Filmmakers Podcast for having me on their show to talk about #Film, Social Media, PokemonGO and Flat breads from many cultures. Check it out! Subscribe to them on iTunes: https:\/\/ift.tt\/2q2faYv Follow The Alberta Filmmakers Podcast www.abfilmcast.ca https:\/\/twitter.com\/abfilmcast https:\/\/ift.tt\/2GrRx6J https:\/\/ift.tt\/2q0GtlV\u2026","rel":"","context":"In &quot;Audio&quot;","block_context":{"text":"Audio","link":"https:\/\/hangarcatmedia.com\/index.php\/category\/audio\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/VNJ5W6mKysw\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":309,"url":"https:\/\/hangarcatmedia.com\/index.php\/2017\/12\/04\/my-thoughts-on-xennials\/","url_meta":{"origin":185,"position":5},"title":"My thoughts on Xennials","author":"Hangarcat","date":"12.04.2017","format":false,"excerpt":"https:\/\/youtu.be\/hWCwX8GDnco My thoughts on Xennials. Born between 1977 - 1983. I was fine with being Generation X. Hangarcatmedia is a Digital Production Service Company based out of Calgary, AB Canada. 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