Social Media for Small Business with Theressa from HotMamaFit

I sat down with my friend Theressa from HotMamaFit for NE Calgary Marlborough and we went over some of her social media accounts and what she could do to generate traffic and engagement. We talked about the new Facebook algorithm, some Twitter tips and best practices for Instagram.

How to find her:
On FB: https://www.facebook.com/HotMamaFitCalgaryNEMarlborough/
On TW: https://twitter.com/hmhf_NEcalgaryM
On IG: https://www.instagram.com/hmhf_necalgarymarlborough/

 

Put Video on your Website

hangarcatmedia Audio, Video, Social Media, Design in Calgary AB Canada

Before reading any text, 60% of site visitors will watch a video if available.

video is shared 1200% more times than links and text combined.

Video helps to you tell your story better than pictures or print.
Web Videos are easily shareable, compact and to the point.

80% of viewers recall a video ad they have seen in the past 30 days.
26% of viewers then look for more info about the product,
22% visit the product site, 15% visit the brand site,
and 12% make the purchase.

Landing pages with video lead to 600% more conversion.
In fact, 88% of visitors stay longer on a site with prominent video displayed.
Those that stay longer spend an average of 120 seconds more on a retail site
and are 64% more likely to purchase after viewing a single product video.

Contact Hangarcatmedia for video for your business.

Source: Single Grain

 

What is Video-centric multi platform custom content?

A video first approach to social media. Using video as the centerpiece of your social media content, you can spin it out into various media types providing you with original, easily shareable customized social media content. Less reblogging, less resharing, less retweeting other people’s content. Produce content that stands out in your feed because it’s in your own voice, original, organic, genuine. Become an authority in your area of expertise by leading with the knowledge and information you know. Share it, see the reach, develop your audience and watch it grow.

Some Stats about Video for Web.

– 87% of online marketers use video content.

– Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

– The average user spends 88% more time on a website with video.

– One-third of online activity is spent watching video.

– Marketers who use video grow revenue 49% faster than non-video users.

– 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

– Social video generates 1200% more shares than text and images combined.

– Video drives a 157% increase in organic traffic from SERPs.

– Videos up to 2 minutes long get the most engagement.

– 85% of Facebook videos are watched without sound.

– Video on a landing page can increase conversions by 80% or more.

– Native videos on Facebook have 10 times higher reach compared to YouTube links.

– An initial email with a video receives an increase click-through rate by 96%.

– 14% of marketers used live videos in their social media marketing in 2016.

– 44% of SMB owners and marketers plan to put money behind video content on Facebook in 2017.

– Video attracts two to three times as many monthly visitors.

– Blog posts incorporating video attract 3x as many inbound links as blog posts without video.

– Combining video with full-page ads boosts engagement by 22 percent.

Contact Hangarcatmedia to add video to your strategy today.

What Video does within 2 days

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Here’s the numbers. What video does within 2 days. Immediate impact on a facebook page with little traffic. Think about what it could do for your social networks. Let’s talk video for social.

1-2 likes ➡ 26 likes
<1 shares ➡ 43 shares
261 post engagements (112% ⬆)
5.9K reach (567%⬆)
9+ likes to page (50%⬆)
804 Minutes viewed
(7% sound on, 93% off)
2.1K Organic views.

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